Blinded by the anonymity of its online clientele and lacking the inter-personal shopping experience that in-person retailers are able offer to clients, e-commerce websites often struggle to effectively pick up on a host of important customer information used to know who their clients are and personalize their shopping experience.
With data science, online businesses can collect key metrics such as gender, past purchase history and many more to give important insights into a business’s clientele. This information can then be used to reveal insightful, highly customizable consumer metrics for better understanding of consumer behaviour. Learn how data science can personalize a user’s shopping experience and increase your sales.
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